Architextural
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
The Project
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
Architextural, under the umbrella of William Smith, sought to innovate in the sustainable building materials market by launching a new line of eco-friendly, self-adhesive vinyl wraps. The objective was to establish a strong online presence for this brand, showcasing their extensive range of finishes suitable for diverse business and industry applications. A critical feature of the new website was to facilitate the ordering of samples by potential customers, seamlessly integrating this process with the company's existing back-office operations.
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Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
Our Approach
Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
Our initial steps involved a thorough analysis of the brand's core objectives and the definition of metrics for success. We meticulously developed user personas and mapped out customer journeys to ensure an intuitive website experience, focusing on conversion goals despite the site not being a traditional e-commerce platform. The solution enabled sample ordering directly on the website, with requests automatically synced with the main company database for efficient processing and sales follow-up.
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
Lindsay Appleton
Architextural
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
“We’ve seen an uplift of +1000% in website leads generated. The team continue to offer great support and guidance to continue to develop the website. We would recommend working with Land for any digital or website project.”
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
The Result
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
The resulting website functions as a powerful merchandising tool, mirroring the capabilities of an e-commerce site in promoting products that allow potential users to order samples which feed directly into the companies main ERP system. This data integration feeds directly into the company's CRM system, supported by a custom dashboard that visualises key user interactions and behaviours. This approach not only enhances the marketing team's ability to showcase products but also provides valuable insights into customer engagement, driving sales and reinforcing Architextural's position as a leader in sustainable vinyl wrap solutions in the UK.
