The project aimed to review the current version of the payment web application, spurred by extensive user feedback and feature requests aimed at enhancing user experience. Our task was to research and recommend improvements to the application’s user interface, focusing on aligning with our users' needs and expectations.

Our approach involved hosting workshops with a diverse group of stakeholders, including both internal teams and external users, to gather a wide range of insights. We then combined this qualitative data with analytics from the platform to identify key areas for improvement. The findings were synthesised into a comprehensive product roadmap, which we presented to the client, ensuring all recommendations were backed by data and aligned with user needs.

We have worked with Land Digital for over 5 years, and they have been pivotal in supporting our transformation into a digital-first organisation. They have consistently demonstrated the ability to deliver technical projects on time and under tight timelines. Their domain expertise has been invaluable, and we continue to enjoy working with a digital partner who can support our ambitious goals for the foreseeable future.

The implementation of the product development roadmap, executed in phased stages, allowed for meticulous impact measurement of each update. This approach ensured that every modification contributed to a tangible improvement in user experience. Continuous analysis of user engagement post-implementation ensures that the application evolves in response to user needs, driving sustained positive impact.