Blueline Taxis
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
The Project
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
Blueline Taxis embarked on an innovative venture to leverage the captive audience in their taxis by promoting local businesses through geo-targeted advertising on headsets. Covering the expansive North East region, the project demanded a sophisticated solution to deliver relevant ads based on each passenger's journey details.
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To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
Our Approach
To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
To realise this vision, we developed a comprehensive back office system for seamless media management and analytics, enabling precise ad targeting and performance feedback to advertisers. Utilising Android tablets with 4G connectivity installed in the taxis, we engineered a mobile application tailored to dynamically display adverts, keyed to the taxi's current location and passenger destination. This approach ensured that advertisements were not only relevant but also timely.
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The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
The Result
The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
The outcome was a groundbreaking mobile application, installed on headsets across the fleet, that intelligently served geo-targeted media to passengers. The platform's ability to monitor engagement and tailor content created a lucrative new advertising channel for Blueline Taxis, revolutionising how local businesses reach potential customers. This venture not only enhanced the passenger experience with tailored content but also established a new, sustainable revenue model for the taxi company through targeted advertising.
