The initiative aimed to audit and streamline the data from multiple branches of Honda Motorcycles Europe, ensuring uniformity and clarity in reporting. The endeavour evolved into creating a centralised dashboard for all web and mobile analytics, synchronised with the migration to Google Analytics 4, enhancing data coherence and accessibility across the business.

Our strategy began with a comprehensive discovery phase, identifying and evaluating all available data sources and their current uses within Honda Motorcycles Europe. We developed a detailed plan for data integration and modelling, ensuring a seamless blend of information from diverse sources. This foundation supported the creation of a suite of dashboards tailored for various stakeholders, enabling effective visualisation and decision-making.

"Working with Land on our Data Analysis and Visualisation dashboards has been a pivotal part of our recent success. They not only helped us simplify the process of unifying our data sources and management, but they also continue to help us in building analysis models that provide actionable insight. This has enabled positive and impactful commercial change.
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Above this, the ability to scale this approach across multiple European branches, in a transparent manner, provides a clear view for a variety of stakeholders, creating efficiencies and consistencies for all product areas of the Honda business."

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The outcome was a comprehensive suite of dashboards, offering real-time insights into web and mobile metrics across Honda Motorcycles Europe. Integrated with Google Analytics 4 and other data sources, these dashboards facilitate a holistic view of the customer journey, enhancing strategic decisions and operational efficiency across the organisation.