Streamly (Part of Informa PLC)
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
The Project
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
Streamly, a newly launched platform by Informa, aimed to leverage its extensive library of expert-led video content across various sectors like marketing, sustainability, and finance, to attract new users and enhance the Informa brand presence. Our task was to elevate the platform's visibility through a comprehensive SEO strategy and establish a KPI framework to monitor its growth and success effectively.
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
Our Approach
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
Our first step was conducting a thorough technical audit to identify and rectify any issues that could hinder search engine visibility. Following this, we developed a strategic plan ensuring that all content published was optimised for search engines, aiming to boost the site's rankings over time. Additionally, we collaborated closely with Streamly to create a detailed KPI framework, including a North Star metric, to guide and measure the platform's performance across the business.
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
Catherine Dogra
Streamly
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
“Land Digital has been an essential ‘outside-in lens’ on Streamly, helping us fast-track digital and data decisions. Streamly is a new product and Land has helped us set benchmarks and targets to drive our growth. This helps us stay laser-sharp, driving audience and engagement in a fast-moving video content market. Easy to work with, agile and with an impressive solution-focussed mindset, Land Digital has been a vital partner for Streamly.”
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
The Result
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
Thanks to these strategic efforts, Streamly has seen significant and consistent growth in organic traffic month over month. The North Star metric has become a cornerstone in marketing decision-making, helping Streamly establish itself as a leading authority in its focus sectors. This success story not only highlights the platform's growing influence but also Informa's strengthened brand position in the digital landscape.
